The Label University

Product perception is an important tool that drives consumer purchases. A product's packaging is the first visual image for the consumer and plays a significant role in purchase decisions.

Tri-Flex Label has become an industry leader in the food, beverage and consumer packaged industries as their vibrant, superior labels are an effective solution to brand marketing. By utilizing the state of the art Esko HD Plate Making System they ensure their products meet the desires of their customers and represent the fullness their products have to offer. Labels are a sustainable solution to product packaging that is often overlooked. Food & Beverage Packaging Magazine in their September 2013 issue cites a North American Label Market Study 2013 from AWA which shows a 3.8% increase in the label market from 2011 to 2012. As more Food and Beverage packagers realize the usefulness of pressure sensitive labels as a tool to promote and brand their products Tri-Flex encounters further opportunities to prove their relevance in this market. One of their most useful attributes is that when posed with packaging challenges, they thoroughly research to find the most effective response to their customers’ troubles. By utilizing an expansive network of material and ink suppliers in conjunction industry leading experts the staff at Tri-Flex formulates solutions that work. One longtime customer of theirs recalls that they “always take the time to figure out how the product is used” in order to produce a label the works. This is what makes Tri-Flex such an effective partner in product packaging.

In the summer of 2013 Tri-Flex was posed with providing a labeling solution for a high end olive oil distribution firm. When faced with determining solutions to application procedures, contamination issues and label exposure while still manufacturing a visible appealing label, Tri-Flex set out to work to provide the user with answers. Utilizing its extensive industry experience and broad network the Tri-Flex team sought out potential materials, laminates and inks while setting its Art Department in motion to begin the pre press process. The possibility of developing an answer to a clients packaging concerns always excites the team and results in innovative ideas and cutting edge possibilities. After testing various options the most appropriate substrate, coatings and specifications were selected, plates were made, and the Tri-Flex Production staff did their magic. In order to ensure the label was going to meet with application and usage requirements the customer performed an onsite press proof with Production Manager Gene Saraniero and Tri-Flex President Kevin Duckham at their Long Island manufacturing plant. The solutions developed and the ability of the pressman to provide his product with a rich and elegant image exceeded the customer’s expectations and affirmed their reputation as leaders in the industry.

Tri-Flex Label Corp. is a privately held pressure sensitive label converter headquartered in Long Island, NY. For over 25 years they have supplied the Food, Beverage, Vitamin, Publishing, and other industries with solutions to their label needs. Focusing on building lasting relationships with their clients, Tri-Flex is proud to routinely go the extra mile for their clients.